How do you validate if people will use your product? 🙄
Manas Sharma
16 replies
As markers, we all fall in love with the products that we are building. We can't stop obsessing about the next cool feature we want to add. 😮💨
The hard reality kicks in when we finish working on it and start promoting. 😅 This makes me wonder about the importance of validation at a low-cost stage. How does the community at PH validates their ideas before they jump into execution?
Personally, I have liked the old-school 1:1 user interviews. Maybe it also stems from my background in Product Management. What has worked for you guys? 💬
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Masha@masha_ignatova
You should validate the idea with your target audience and potential solution you designed before you even start developing it.
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As you were a product manager, there will be nothing new for you that qualitative (the 1:1 and other deep studies) and quantitative (more general but still helps a lot) research helps. However, sometimes use cases are completely different from what you've expected, and I believe the iterative approach is the best.
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The best way to validate if people will use your product is to conduct user research. This includes gathering feedback from potential users through surveys, focus groups, interviews, and usability testing. This allows you to gain insights into what people think about your product, what features they would like to see, and how likely they are to use it. Additionally, you can use analytics to measure user engagement and determine if people are using your product.
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I think there are various ways to do this, but it will depend on what the problem you're solving is.
Interviews are better at getting very focused data and how you can address the issue, while surveys can identify trends.
I wrote something for customer interview on indiehackers a while back: https://www.indiehackers.com/pro...
I have learned that the hard way and it's very common, but I made a business out of it as it's very tricky.
-Avoid Surveys
-Only quick market research, don't waste time on hypotheses
-Use subscription tools to create a very simple funnel and burn some cash to get the real answers.
- lead generation funnel and simple landing page within one or two days maximum
- Be practical
- Sneak on your competitors and start from where they are.
- Use ( https://www.similarweb.com/ ) to understand how they getting traffic.
- Use facebook library (. https://www.facebook.com/ads/lib... ) to see their ads, offers, value prop.
Be practical, practical, practical.
I lost 15k $ in my first startup because I was trying to build the perfect thing.
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