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    2. How has been your experience with Account Based Marketing ?

    How has been your experience with Account Based Marketing ?

    Sanat Mohanty
    4 replies
    Have you given a shot at account based marketing ? I would like to hear how has been your experience like. Specially what are the key steps you followed and what challenges you faced.

    Replies

    Kathleen Smith
    Increased engagement and conversion rates: Targeting a smaller number of highly-qualified accounts often leads to deeper relationships and a higher likelihood of closing deals compared to broader marketing efforts.
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    Sanat Mohanty
    Launchboard
    @kathleen_smith2 are you targeting enterprise or mid-market ?
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    Sanat Mohanty
    Launchboard
    @kathleen_smith2 very interesting. What are your triggers to qualify accounts for ABM ? Are these active opportunities ?
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    Chemical Bull
    Exceptional results with Account Based Marketing; elevated engagement, targeted outreach, and measurable ROI, optimizing our strategic approach effectively. https://www.chemicalbull.com/pro...
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