How important is the email marketing for your business?

the best part of email marketing is that it works! If you have carefully collected userbase -- you'll have a very powerfull tool to communicate. Just as an example - we have open rate for each marketing newsletter about 50%. Thats one of the easiest way to stay in touch with your audience, especially if you need to communicate more that just one short sentence.

I've learned it's a numbers game. Sending to a lot of people consistently is key. You might get a 8% open rate and .5% reply rate, and that means you can test things and try for higher. For me, identifying pain points I can help them avoid and selling the experience of working with my team seems to work well, and leaving it open for them to schedule a meeting with me. As far as communication channels go, I like Apollo and Snov.

Email marketing is crucial for businesses because it provides direct communication, drives engagement, boosts conversions, offers cost-effectiveness, delivers valuable data, allows for segmentation, supports automation, and helps build trust and authority.