How many buyer personas do we need?

Question

We created 2 different buyer personas in details. Do you think we need more?

Philip Snyder · Accepted Answer

Theres no one size fits all for this question - 2 buyer personas can be perfectly fine.

Talked to the founder of DTC sunscreen company yesterday - there personas are literally "skincare nerd" or "non skincare nerd"

Dilan Aydın · Answer

@philipsnyder Thanks for sharing!

Gil King · Answer

I think it's always best to start low and if there is significant enough interest from a demographic that's not really represented in those buyer personas, we might want to add them, especially if they're sales are growing.

Dilan Aydın · Answer

@puzzle_labs thanks!

Algimantas Malakas · Answer

0-100K month = 1?
100k - 300k = +2
300k - 800k = X ?

counting "Persona" seems a bit difficult, but ANGLES is something that can multiply to infinity (I guess?)

How many buyer personas do we need?

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