How many weeks before launch is it best to start looking for a hunter?

At minimum 1 month. I "love" those who DM 1 day before. :DDDDDD

3-4 weeks is perfect for finding the hunter and finish all the preparation before your estimated launch day.

2 weeks before is also a good time

Definitely start looking at least a month before, ideally 6-8 weeks. Hunters get super busy leading up to launch and the good ones book up fast. Plus you want time to brief them properly on your product. Pinging a hunter a week before launch is a recipe for a half-assed or generic post that won't get you the traction you want. Play it safe and start that convo early!

I'd say reach out to potential hunters at least 2-3 weeks before launch. That gives them enough time to check out your product, ask any questions, and put together a quality review post. But yeah, definitely don't wait until the last minute lol. The more lead time, the better chance of landing a great hunter!

Thanks for all the contributions! I learned that I'm right with my plan to get everything ready first and then reach out to a hunter 3-4 weeks before our planned launch date. One question: get user following my product / company page a notification when my teaser page goes live or on the launch day?

That's a great question, and it's definitely not a stupid one—planning a launch can be stressful, but having a clear roadmap helps a lot! Ideally, you should start looking for a hunter as soon as your launch roadmap is shaping up. This way, the hunter can guide you on refining your materials and strategy to align with what works best for the platform. Having your materials, like presentations or product visuals, mostly ready before approaching a hunter is a good idea, as it shows you're prepared and serious about the launch. By the way, when I was preparing for my project in the custom packaging space Popcorn Packaging Solution, I found that involving experts early on made a big difference. Good luck with your launch you're on the right track!