How not to waste time? A simple template for hypothesis testing.

Using content as an example. 1. What question am I looking for an answer to? What content gathers more reactions and engagement? 2. What actions will I take? Create and publish content in different formats. 3. What results do I expect to see? Audience engagement and growth. 4. What metrics will I measure? Likes, comments, reposts, new followers. 5. How will I collect data? Capture audience reactions. 6. What is the deadline? 30 days. 7. What result will show that the hypothesis is not confirmed? The number of reactions will not change. 8. By what criteria will I know the hypothesis is working? An increase in engagement and followers. 9. Should I continue or stop testing? Continue testing. 10. Continue with the same plan or change it? Same plan but with additional metrics added. Adapt to your niche and use it.