How often do you revisit and update older content? Do you think it’s worth the time investment?

Jao Japitana
10 replies

Replies

Business Marketing with Nika
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If the topic is so significant that is still has visitors, e.g. traffic of the article in the blog that is the most visited – I think it deserves more attention.
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AppManager by CompanyDNA AI
AppManager by CompanyDNA AI
It depends, if you think some of your old content is becoming trending again, it might be worthwhile to update the content.
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TJ Larkin
Launching soon!
Yes, if the content is valuable there is no point in reinventing the wheel. It saves precious time.
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It's usually easier and faster to update existing content than it is to build something new. If content is performing well, it may just need a quick refresh with more recent stats and examples. If content is not performing well, a refresh is an opportunity to test out different titles, hero images, etc.
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Rogelio Paulo Jr. Gesmundo
How often you update depends on your needs. For content that stays useful over time, checking it every few months or twice a year works well. For content about trends or current events, it might need updates more often. Updating older content can be very useful, especially if it still gets traffic or covers timeless topics. By adding fresh information, better visuals, or more recent examples, you can keep it relevant and even improve its performance.
Nha Hyerin
I update older content regularly to ensure accuracy and relevance. Revisiting content is definitely worth the time investment, as it helps maintain quality, improve SEO, and keep the audience engaged with up-to-date information.
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kuosamo
The storage function for watching videos later on YouTube is likely to be representative. When I think about it, it seems very difficult to have time to consume the content I have saved again than I thought. If the old-content itself has a large amount of time, content such as weather forecasting, for example, will be very useless if that date passes. Therefore, it seems important whether or not it is a content with a large amount of time.
Violet Hayes
Yes, absolutely! Evergreen content is gold. I revisit it as soon as I notice performance dips to make tweaks and add new angles.
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Maya Moss
This is what I do twice a year. For me, it's about making it easier to read, bringing fresh perspectives, and maintaining the interest of devoted readers.
Charlotte Emma
Not as often as I should.