How to optimize shopify website ?

Question

What are the comprehensive strategies and techniques that can be implemented to optimize a Shopify website, focusing on improving its loading speed, enhancing user experience (UX), optimizing for search engine visibility (SEO), ensuring mobile responsiveness, and maximizing conversion rates, in order to boost overall performance, drive more organic traffic, and increase sales?

Emily Thompson · Accepted Answer

Yeah optimizing your Shopify site speed is super important. Definitely use Lighthouse to check your scores and see where you can improve. Some tips - compress images (webp/avif are great), minify CSS/JS, use lazy loading, and async loading where possible. It takes work but you can get to 100% scores if you put in the effort! The other big thing is keeping your shop fresh with frequent updates and new products to drive engagement and traffic. Both speed and fresh content are key for SEO and conversions.

Andreas Ströberg · Answer

this is a bit complex, but our best tip to get control is to have a backend renderer  a store frontend in react on node.js or similar (we have one that is open source). 
The SEO get's much better and you can save money (shopify is bandwidth limited in basic mode and you are limited to x amounts of domains etc.)

Answer

At Lightspeed we managed close to ten thousands of webshops in the early days, the junior sites were always worried about speed. While that is only a single metric Google looks at, is an important one. But not the most important one, what we saw is that traffic is highly driven by engagement, how often do you alter, add products and keep your shop up to date.

If this is the area you want to focus on, use the Lighthouse tool in chrome and run tests and see where the pain points are. And yes, it is possible to get a 100% score on each platform, be creative. Use new compression tech, (webp, avif etc), minimize css, minimize js, lazy loaders, us async loads etc. Lighthouse is you go to

Juliette BEGUE · Answer

Most of the advice is similar to other CMS platforms (since Google uses the same criteria).

To improve your loading speed:

- Compress images: Use tools like TinyPNG or Shopify’s built-in image compression to reduce image sizes without sacrificing quality.
- Limit apps: Every app adds code, which can slow down the site. Remove any unnecessary apps and rely on Shopify’s built-in features whenever possible.
- Minify code: Compress HTML, CSS, and JavaScript using tools like Minifier to speed up load times.
- Lazy loading: Ensure images load only when they come into view, reducing the initial page load time.

To optimize SEO:

- Use SEO-friendly URLs
- Include keywords in titles
- One H1 per page: Stick to one H1 tag per page for better SEO.
- Add schema markup: Shopify apps like JSON-LD can help display rich snippets (reviews, prices) in search results.
- Publish content regularly

There’s a lot more to dive into, but this is a good start! :)

How to optimize shopify website ?

Replies