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    2. Hydration. Is it important to you?

    Hydration. Is it important to you?

    Nik Hazell
    10 replies
    We're looking at launching an *electrolyte brand* - not for athletes, but for day-to-day life. No sugar, unflavoured, natural! So, two questions. Do you prioritise your hydration? And, do you already take electrolytes?

    Replies

    Kabir Haynes
    Bababot
    Bababot
    Yes hydration is very important
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    Nik Hazell
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    @kabir_haynes reckon you manage to stay hydrated?
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    Hugh Parry
    Who's your target audience more specifically? I've always felt that a jokey brand that targeted hungover people (that desperately need electrolytes!) could do pretty well, and could be fairly straight forward to market
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    Nik Hazell
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    @hugh_parry Ha -yeah, do agree with you. We're actually going a bit more to the high end chilled/wellness angle. Have you heard of the brand Aesop? It's that kind of vibes. We're trying to *avoid* sports (lots of that kicking about) - but a hangover is certainly fair game!
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    Hugh Parry
    @nik_hazell Sounds interesting. Gave your launch a follow - interested to see what the Product Hunt community makes of it!
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    Ruben Boonzaaijer
    Ringly.io
    Ringly.io
    I was looking for something like this but all the options there are right now are pretty expensive
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    Nik Hazell
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    @ruben_boonz I think ours comes in at about $0.30 per serving 🙂. Also, Ringly looks interesting - are you targeting SMEs/startups, or is it a bit more corporate?
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