I reached 25K on LinkedIn. 0 cold outreach. AMA.
Olena Bomko
82 replies
Replies
Alexey Anshakov@alexey_anshakov
Congratulations! Have you focused on developing a private brand strategy?
Share
The LinkedIn Inbound Playbook
@alexey_anshakov Thank you!
Yes :) But public.
1. I post useful content.
2. I engage with others.
3. I optimized my profile.
4. I'm consistent.
I don't reach out to potential clients/customers. They do :)
@olenabomko sry, I meant personal branding. How much time did it take to transition from outbound to inbound?
@olenabomko You're my hero! I hate cold outreach. But how much time did it take for clients to start reaching out on their own?
The LinkedIn Inbound Playbook
@alexey_anshakov Thank you. I'm just consistent :)
I started from zero 3 years ago. Frankly, it took 3-5 months of consistent posting/engaging.
The LinkedIn Inbound Playbook
@alexey_anshakov @judith_amarachi_ @ashna_s @johnson_wilson @pkpio @dimitri_khlopkov @elenat
Based on this discussion, I decided to launch my LinkedIn Inbound Playbook. If you're interested, here's a link to receive a notification:
https://shorturl.at/qxBG5
Thank you!
Launching soon!
Congratulations 🎉
How long did it take you to hit it and the best strategies you leveraged?
The LinkedIn Inbound Playbook
@judith_amarachi_
❤️
3 years
Post interesting content and engage with others. Start with engaging :)
The LinkedIn Inbound Playbook
Congratulations Olena. I did the same for X/Twitter and right now at 31K.
The LinkedIn Inbound Playbook
@mehul_fanawala
Very cool! Can you share your strategy/tactics, please. I just started on Twitter :)
@olenabomko, Sure.
Here you go:
1. Be You
2. Authenticity
3. Consistency
4. Engage more by replying to meaningful replies
5. Jump on a call with people
Transcript LOL
Congratulations! How did you reach so many without cold outreach?
The LinkedIn Inbound Playbook
Bababot
Congrats Man
How long do you spend everyday today on posting ?
How long did you spend everyday in the early days in building this audience?
The LinkedIn Inbound Playbook
@barada_sahu Frankly, I don't count. But I check LinkedIn (comment on posts and respond on DMs) very often. In the early days, I spent more time there.
Seven24.ai
Congratulations Olena 🚀! How often do you post weekly?
Thanks for your response, and have a great day 🙌.
The LinkedIn Inbound Playbook
@dimitri_khlopkov Mostly, 3-4. But can be 7.
But you should engage every day.
Kudos!!!
oh, wow! such an achievement! how did you do that? Any tips?
The LinkedIn Inbound Playbook
Congratulations! What topics did you cover in your posts?
Congratulations! Eventually it took less than a week since we last spoke. Great going!
The LinkedIn Inbound Playbook
@swapratim_roy @diana_akchura @mark_amouzgar @daniel_hunt4 @sergeipetrov @nareshmeetei @wajahat_aitoolskit
Based on this discussion, I decided to launch my LinkedIn Inbound Playbook. If you're interested, here's a link to receive a notification:
https://shorturl.at/qxBG5
Thank you!
March Health
Congratulations! 🎉 Any tips to share with us?
Congratulations 🎉
@olenabomko
Coffee Companion
First - aswesome job getting to 25k! I assume having a lot of followers on LinkedIn is not the end-goal itself, but to use that reach to in the end get qualified leads that convert into actual sales? Or something similar.
Have you been able to evaluate this? Perhaps from the perspective of a funnel - click-through rates leading to downloads, or even better, purchases?
I have a few thousands of followers on LinkedIn, but they're all over the place. I doubt I would get any kind of conversion due to such wide demographic, not to mention half of them are only interested in their own self-promotion.
Would be super-interesting to hear your learnings on how to avoid ending up with just vanity metrics, but actually monetize this.
The LinkedIn Inbound Playbook
The LinkedIn Inbound Playbook
How did you decide what kind of content to post about?
The LinkedIn Inbound Playbook
@daniel_hunt4
1. I listen to my audience.
2. Try different formats.
3. Analyze what works.
4. Repeat what works :)
Cool! How much time per day did you spend on average to achieve this?
The LinkedIn Inbound Playbook
@sergeipetrov Frankly, I don't count. But I check LinkedIn (comment on posts and respond on DMs) very often. In the early days, I spent more time there.
How come you avoided cold out-reach? I hate doing cold out-reach personally but it does feel like it can be effective sometimes!
The LinkedIn Inbound Playbook
@daniel_hunt4
1. I post useful content.
2. I engage with others.
3. I optimized my profile.
4. I'm consistent.
I don't reach out to potential clients/customers. They do.
Mailforge
Respect, I have only 13k connections after 10 years, but I've been slowly growing and I'm not very good at always pushing content on LinkedIn
Mailforge
@olenabomko me too in theory, but I don't end up connecting all the time. I guess you have more of an inbound play and mine's more of an outbound plan. I always hunt.