I wondered why some brands have fiercely loyal customers while others struggle to connect.
Amit Arora
1 reply
When I googled this I found out that 76% of internet users are part of online communities.
This means that if you’re running a business, having an active community is essential. It helps you engage with your customers, get real feedback, and ultimately boost your sales.
Without a community, you could be missing out on some pretty awesome connections.
I’m sharing what I’ve learned about building a community from my own experiences.
🎯 Defining your purpose is key.
🧐 Knowing what you want to achieve keeps everyone on the same page.
🌟 Make it welcoming. Everyone likes to feel included, so create a friendly environment where people feel comfortable sharing their thoughts.
🙌 And don’t forget to encourage engagement! Invite members to jump in and share their experiences. The more they engage, the stronger your community will be.
Replies
Emily Willis@emily_willis1
Marlee
Great topic! Close to my heart also. I'm wondering, of those 76% what % use Reddit? I'd bet it's a pretty high %. So what insights do other brands/orgs/product hunters have about outreach within existing online communities such as Reddit vs creating your own niche brand community (& the cost of maintaining healthy engagement, producing content for it etc etc).
I'd lean towards outreach & engagement within the communities where people are (unless you have large budgets to finance & maintain your own).
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