If your product solves many pain points how do you choose which to focus on in your messaging?

You should focus on the biggest goal you’re trying to achieve. What do you want to be known for? Also consider there one that makes your message clear. Anyone reading about your product should understand what you’re solving the even if they aren’t your target customer. That way you’ll know your target customer will definitely understand. Hope this helps!

If we address the emotions when grabbing their attention, we communicate with more purpose. Imagine a geophysicist is talking to someone about clean water to drink and the actions we do now to the climate will influence. Should the geophysicist lead with elaborating on his data capture and the historical trends? Or should the geophysicist lead by saying, "in 15 years, we won't have water!" There's so much power to this. If your product addresses several pain points, then the next question is what are the most pressing emotions that people are feeling towards these pains? Is there an emotion that addresses all of the pain points at once?