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  • IG page for your B2C product, yay or nay?

    Gabriele Mazzola 🧭
    6 replies
    I am absolutely no expert in social media and marketing in general, but since we have started collaborating with some influencers for marketing our B2C travel app, they HIGHLY suggested to have an IG page for it. Do you have an IG page for your product? Are you seeing some clear benefit from it? Feel free to check it out and roast it, I'd love to improve it with your feedback! https://www.instagram.com/touring_app/

    Replies

    Ksenia Meshkova
    Good topic! I don't have it on IG or anywhere else, and it really gets me down. Should I worry, or is it normal not to hype the product on social media? Can't wait to hear what others think!)
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    Business Marketing with Nika
    minimalist phone: creating folders
    minimalist phone: creating folders
    I think it is a good idea BUT IG is not about pretty pictures of places anymore. Some shorts with Hidden tourist gems for countries could work. I think that for your niché it is relevant to have IG :)
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    @busmark_w_nika I think you're right, Nika! The idea of a few shorts with travel-content could be a good one, definitely going to try it :)
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    Gurkaran Singh
    Having an IG page for your travel app sounds like unleashing a world of wanderlust! Like exploring a new city, it might be overwhelming at first, but with some tweaks, it could become a map to success. How's the journey been so far?