• Subscribe
    1. Discussions
    2. Is 'growth hacking' still relevant today?

    Is 'growth hacking' still relevant today?

    Richard Fang
    6 replies
    I'm seeing the term growth hacking thrown around less and less these days. One of my friends who used to be the head of growth for a startup has now moved into a 'digital marketing' role. What are your thoughts?

    Replies

    Alexandra Cote
    The Content Odyssey Newsletter
    to be fair, still using real hacks [we're talking code and everything] and it makes for some super cool creative tactics and results
    Share
    Richard Fang
    95Travel Kit
    @alexandracote I think a growth hacker who can write scripts / code is more valuable these days
    Share
    Nicole Ogloza
    Etha
    Etha
    I would say its a combination of both. Digital marketing is helpful, but there comes a good 'scheme-er' that does all the gureilla growth that is way more valuable than just a content creator that talks to a bunch of people to drive growth!
    Share
    Richard Fang
    95Travel Kit
    @nicole_ogloza Yeah fair points!
    Share
    Maxime MAUBOUSSIN
    Hi, in my opinion this just a the new name for startup jobs. In normal company you should be a "Trafic Manager". It's could be the same tasks I think. I made this from a big company to a startup name https://www.horiz.io ! Sepcialized in yield and rental management in the real estate. My job is to ensure quickly the trafic but with more agility than bigger companies.
    Share