Is it actually worth launching on PH?

Hi PH Community... I'm on the marketing team, well in actual fact content and have been researching launches. But here's the thing, is it worth it? It seems like ALOT of hard work. I mean to me it makes sense to get product feedback to keep optimizing the product. But is it worth doing an actual launch as part of your GTM strategy? I'd love to hear your thoughts. Happy Thursday! Lisa