Is it really important to build a community around your product?

Question

Working in a community filled with fans and brand advocates could be an excellent way to get your product out there! The problem is, that everyone who has tried knows that the process takes a lot of work, planning, and creativity…
Launching a new product is already quite challenging, and building a community in parallel seems like an ambitious move. 
How well do you think building a community around a product works? If you have already tried it, how did it go?

Nok Moe · Accepted Answer

I have not tried it but I'm part of many communities and I think it's an excellent way to build relationship with the audience. I support founders I like and provide feedback for their product. When they go live on PH, I upvote too!

Answer

Comment Deleted

Amna Irshad · Answer

Yes, it is very important for your brand awareness.

Imtiyaz · Answer

That is the reason, these days many are building products in public and simultaneously building a community around the product.

Kai · Answer

@imtiyaz922 I also like the idea. Nowadays it's hard to come up with a SaaS that is so disruptive that everyone want to chime in, so a community might be a way of compensating "being more of the same" at the eyes of potential customers.
It wouldn't be the first time that someone signs up to a SaaS or buys a product only because of the vibe of their community :)

Mahad Kamran · Answer

In the early stages, where the product is striving to make its name in the market, its essential having an audience around you to help you speed up

Kai · Answer

@nabeel_amir Agreed. Having a great community even could be a way of differentiation from other competitors!

Kai · Answer

@amna_irshad1 important benefit indeed!
 I would say that it is essential on early stages.

Imtiyaz · Answer

@nok_moe Community is all about supporting each other.

Is it really important to build a community around your product?

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