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  • Is launching the week of Independance Day a bad idea?

    Benoit COLLET
    2 replies
    4th of July is Independance Day, and we're planning to launch the 6th of July. Is that a bad idea? Are all americans be on holidays?

    Replies

    Fabian Maume
    I don't think it will be an issue if you do not launch on the independence day itself. It might actually be a good thing as you will have less competition to be product of the week.