KOL collaboration or Build your own channel?
Liu Alex
6 replies
It's a fascinating question in the real world. Content marketing is crucial, and everyone knows it! But there are two methods to build your content marketing campaign:
1. Build your own channel: You can showcase your product clearly, and everything depends on your ideas, but it's time-consuming.
2. Collaborate with KOLs: Requires some investment, but the ROI can be high (I've achieved an ROI > 5). The downside is that you can't control the content theme, and your usage will be limited.
So, which one u will choose?
Replies
Jay Peterson@jay_peterson
Partnering with KOLs can deliver instant impact and visibility. It’s a great way to leverage their influence and get your product noticed fast
Share
I recommend a bit of both.
Working with KOL's can see an ROI faster, so you can put just a bit more energy into that while building your channel in the background.
Running your own channel provides valuable insights into your audience’s behavior and preferences. It helps you make informed decisions based on direct feedback
AutoAE
@luther_westover Yes, especially when you can connect with your audience through comments or Discord. It's important to understand exactly what they want.