Launching a DTC startup. What social media tactics are hot right now?

There is no hard and fast rule here. I'm suggesting some points. 1. Create video-related content, it can be repurposed as a carousel, reels, podcast, youtube, etc. 2. Create a set audience before creating your product. 3. Concentrate more on your product than social media, if your product is too good, it'll market for itself. 4. Deliver edutainment content to your community. 5. Be consistent.