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  • Launching Products in a Bear Market

    Everett Berry
    2 replies
    Do you think anything about the message should be different? What are makers and companies focused on in this new environment?

    Replies

    Chris
    This is interesting food for thought, thanks Everett. My two cents: A bear market should focus entrepreneurs on broadcasting their value creation/proposition more than ever. If you're going to save or make your customers money then the market is irrelevant, but you need to be focused on tangible value add rather than aspirational or moralistic angles - what efficiency does your product or service drive? Where are you helping drive an increase in profits? etc. I'll try and think about what this means for Squeaky, thanks for posing the question 🙂
    Everett Berry
    @codefreechris Thanks for the answer! In general it seems things that are more closely tied to generating revenue or saving money should do better.