Make your copywriting a little bit better. Try to apply this 👀

One of the very first positions when I got into marketing was the position of a copywriter. ✍️ Practically, I have been doing it most of my life. 😅 Lately, I have observed some aspects that could help me to write better emails (because I have a newsletter too) and collected some findings. 📌 I will pin them here, so you (and me) can get back to these: 1️⃣ Understand the audience You need to know with whom you speak otherwise you miss the aim. Create a list of people (or persona) and observe the tone of voice (how your ideal customer speaks). Then, you can customise the style. 2️⃣ Personalize Address the recipient by name ("I get your point Nika...") – Ensure you don't overuse them. Because when you use them too much, you can scare the other side. It sounds then like AI. 3️⃣ Be specific Try to give more details because you make an impression that you know what you are talking about (credibility/authority/trustworthiness). 4️⃣ Use of pronouns "I/We" vs "You". Phrase your copy so it’s predominantly reader-centric, rather than company- or sender-centric. When you use "you", the reader knows he/she is in the centre of the interest and has the attention. 5️⃣ Format for readability It is about design. And even text can be designed. Create short paragraphs consisting of a maximum of 3 lines. Try to skim it but still have crucial details there. Numbers and capital letters also matter. 6️⃣ Demonstrate on examples If you show a case study or a testimonial from an authority, you become more credible, and people are likely to do what you want. (Proof.) 7️⃣ Use CTA BUT! Use it as a "stand-alone" line. When you use the CTA at the end of the sentence, it will go unnoticed. Create a special single-separated line for that so it will stand out. Keep the CTA short as well. One piece of advice on the top: Marketing is about psychology most of the time. Observe people and their behavior and you will be closer to them. 🙂 If you liked these findings, you may like my newsletter too. Just sign up – the form is provided in the comments.👇