Millennials and GenZ says that they prefer a brand founded by someone they trust or admire.

In today’s marketplace, who you are matters as much as what you sell. A brand is no longer just a logo or a catchy slogan; it’s a story, a mission, and, most importantly, a reflection of the creator behind it. A recent survey shows the generational shift in how consumers perceive and interact with brands. 56% of GenZ have said that they prefer a brand founded by someone they trust or admire. With millennials, that number was 63 %. They seek a personal connection, a story that resonates, and a founder who is a testament to the brand’s authenticity. In contrast, only 21% of Boomers consider the founder's identity a crucial factor in their purchasing decisions. Creator-founded brands have seen a remarkable surge in popularity, with 44% of Gen Z and 52% of Millennials expressing a preference for them. These numbers dwindle to 12% among Boomers, underscoring the evolving dynamics of brand loyalty. Building a personal brand is not a luxury but a necessity in this era where the individual and the professional are intricately linked. It’s more than a professional asset; it’s a digital identity, a personal story that underscores your journey, values, and mission. As the lines between the creator and the brand blur, consumers are not just investing in a product but in a person, a narrative, and an experience. If you’re an entrepreneur, a creator, or anyone with a vision to share, now is the time to invest in building your brand. Your story, authenticity, and individuality are your distinct advantages in a world of choices. They are the pillars that will attract and retain a loyal following in a marketplace increasingly valuing connection, authenticity, and individuality. What are your thoughts about this shift in perception?