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    More e-com brands that struggling to advertise in Europe due to multilingual headaches? 🤯

    Juul Schepers
    5 replies

    Replies

    Rachel Wong
    Jeeves
    Jeeves
    interested to see people's opinions and experiences with this! following this thread!
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    Juul Schepers
    @rywong do you have these experiences yourself?
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    Algimantas Malakas
    we've been running multi-lingual ads for thebirthposter.com for a very long time and had no issues with it, but YES - every step of the funnel is the native language. but you can find success with an ENG-only approach, just that's not really scalable unless you have a great offer and a proper stack of shock-value content for ads :) Shopify's higher tier sub allows you to easily translate the whole site :)
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    Juul Schepers
    @malaras thanks for your answer, cool! Did you by any chance test the difference in performance for ENG-only VS multi-lingual?
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