My first launch! What metrics do you consider most useful for defining success?
Filip Ognjanovic
6 replies
Check our launch here: https://www.producthunt.com/posts/bizzllet-self-custody-business-wallet
Replies
Maxwell Davis@maxwellcdavis
I think that you define those
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Kyligence Copilot
Hey there, congrats on your first launch! 🚀
At Kyligence, we operate on a free trial model, and over time, we've found a few metrics to be particularly insightful for defining success:
1️⃣ Free Trial Conversion Rate: This is the percentage of users who convert from a free trial to a paid subscription. It's a direct indicator of the perceived value of our product.
2️⃣ Engagement During Trial: We monitor user activity during the trial period. High engagement often correlates with a higher likelihood of conversion to a paid plan.
3️⃣ Feedback from Trial Users: This isn't a quantitative metric, but the qualitative feedback we receive from trial users is invaluable. It helps us understand what's working, what's not, and where we can improve.
Remember, while metrics provide a roadmap, the real success lies in understanding your users' needs and continuously iterating based on feedback. Best of luck with your launch, and here's to many more! 🎉
Freemium model:
Traffic > Conversion to registration > Conversion to "aha moment" (need to define it first) > Conversion to a paid plan purchase