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  • Please share your tips for a successful marketing campaign.

    Elena Cirera
    16 replies

    Replies

    Alex Hughes
    I think the importance of consistency and a little patience are often overlooked. Where a campaign is launched and without good reason, people start straying from the message/audience/objectives. Most often because the campaign hasn't met their immediate expectations.
    Cathy Patalas
    I think the most important thing is to focus on a clear message to your target audience but also to work on the deliverability of your message because if it's not delivered all your hard work is worth nothing
    Stefani Kovachevska
    1. Define a problem you want to address. 2. Analyze (the market, the solutions, the alternatives, campaigns, SWOT). 3. Define the solution for the problem that you'll address with the campaign. 4. Define the methodology and resources required. 5. Create SMART goals that align with the business goals on a timeline. 6. Define the target audience. 7. Define the SM/communication channels. 8. Perform an audit on the selected channels. 9. Set up objectives for all channels. 10. Define KPIs for each channel and tools to track them with. 11. Define the campaign content pillars. 12. Plan campaign details (slogan, keywords, hashtags, content calendar, etc..) and create content. 13. Conduct regular benchmarks to track progress and come up with action points. 14. Adjust plan accordingly.
    Nikita Kukreja
    Can you share your tips now that you've had a successful launch, Elena?
    Shivi Jalota
    Have a super clear goal for as to what exactly you to achieve through the campaign. While building the campaign the focus should be on delivering the message crystal clear to your target audience. Understand the culture of the place and then create a creative and make sure you get noticed because all publicity is good publicity.
    A simple tip would be that in addition to the regular marketing bandwagons, one must not stop their marketing research midway to find out newer and better techniques for reaching customers. That is so because the way people interact with businesses changes way faster today in comparison to the earlier decades - thanks to the ever-evolving internet.
    Iya Mendoza
    @saqib301 I like that! That's such an underrated advice. Things changes constantly, and if we keep sticking from what we used to do, or what we used to discover, there'll be a time that all efforts would not help us progress
    Sophia Emma
    Once you have a marketing objective, stay focused on your message and adapt it to the culture of your target audience. Then design the campaign with a goal of getting the message out to as many people as possible. If you attract attention, use it to broaden your appeal.
    Emma Foster
    When creating a campaign, it is important to focus on delivering a clear message to your target audience.
    Hussain Shah
    When developing an marketing campaign, a clear goal for the message to be conveyed to the target audience is necessary. The campaign should focus on creating a message that is easy for the target audience to understand, targeting their culture and making sure it gets noticed.
    Sini Katariina
    I think best marketing is showing testimonials from satisfied customers
    Vaibhav Taneja
    1. Understand your audience and what you want to accomplish with them 2. Maximize your audience reach with help of relevant marketing tools 3. Engage the entire media ecosystem.
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    Roman Vorozhtsov
    The most important thing is to choose your target audience.
    Henry Robinson
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