Problem and solution in Influencers/UGC world

Hi! We are just launching for shopify a new way to scale UGC, in which we we aim to do viral loops by relying in buyers to post on tiktok about the product, so brands can autogenerate content and create exposure. We have seen that paying influencer + giving product for free a lot of time don't bring exposure more rather than exposure. So instead of giving product for free, why not to reward your customer?. Brand will also have the right of the content for commercial uses. So I just launch the website and would like to know what do you understand https://www.cruwi.com/tiktok-ugc