Question for Makers - AI and it's energy consumption

Hello! On Product Hunt, we see AI being used in new and exciting ways all the time, from website builders to chatbots. While AI technology is advancing and getting better every day, how are people ensuring that the models you use to run your products or tools are not only ethical, but also environmentally friendly in regard to energy consumption and data center emissions? Is that something that people even consider when building something, or is the focus more on getting a product together and launched?