SaaS Headlines That Instantly Converts
Naveed Rehman
4 replies
The real visitors always come to your landing page with certain expectations. When these expectations are not met, they create an emotional disappointment that may lead to a disaster for your product.
To efficiently respond to these expectations, your headlines can be used as a great tool. Fortunately, there are some calculated methods to write these headlines to help offload visitors smoothly.
These methods can be broken down into three formulas (with maximum length and examples):
Formular #1: Headlines with benefits alone (<8 words): Write Error-Free Content
Formula #2: Headlines combining benefits and timeframe (<12 words): Write Error-Free Content In Minutes
Formula #3: Headlines incorporating benefits, timeframe, and guarantee (<16 words): Write Error-Free Content In Minutes; If Not Satisfied In 7 Days, Get A Refund
The first one is the easiest to brainstorm, the second one is the most widely used format of a headline in the SaaS business, whereas the last one is the most powerful but comes with a lot of risks.
Reference: "SaaS Headlines That Instantly Converts" - https://download.yeypin.com/saas-headlines-that-instantly-converts
Replies
André J@sentry_co
What about the combination of headlines? A user should understand your product by just reading the headlines. And they should tell the story of your product?
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@sentry_co There must be one, single, solid headline. Once you grab attention of visitor from heading, take them to the details of your product and the story behind in other sections of landing page.
@naveed_rehman What I mean by combination is. Headline 1,2,3,4,5 -> When you read them one after the other they should tell the story. Even without any imagery or other context.