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  • The bigger challenge - Marketing or Dev?

    Cem Özçelik
    68 replies

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    Unofficial Product Hunt Chrome Plugin
    Unofficial Product Hunt Chrome Plugin
    I think the biggest challenge is juggling between both! What about you, Cem?
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    Marvin Mändle
    I think it's a symbiosis. Without dev you can't do marketing and without marketing development will be just a hobby, because you don't make revenue.
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    Business Marketing with Nika
    minimalist phone: creating folders
    minimalist phone: creating folders
    It depends on the level of your skill, POV + goals you want to achieve. When you are good at developing something (but not in marketing), you find it difficult to monetize a product... but it is a cute hobby. When you are good at marketing, you can sell anything. Even salt water. :D (But yeah, this is a part of sales so... it can be equal. Depends. :D
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    Shaurya Mathur
    I think the challenge depends on the product offerings, competition, and target audience. Often, if the product is self serving and provides a genuine value, Dev is more important. What has your experience been?
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    Anton Nagaroor🇨🇭
    Marketing is the bigger challenge for us. We took the time to prioritize the development and stability of our platform before launching marketing efforts. After 1.5 years of successful operation, we're now focusing on marketing as the next challenge. We recognize the need to build brand awareness on platforms like Twitter, where we unfort. currently have limited exposure.
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    Odiafast tech
    Determining whether marketing or development poses the bigger https://odiafasttech.org/ challenge depends on various factors, > including the nature of the product or service, the target audience, market conditions, and the specific goals of the project. Here's a breakdown of the challenges associated with eac
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    Joep van den Bogaert
    Probably depends on your background, but for me its marketing. Building software is one thing, selling it definitely something else..
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    Joep van den Bogaert
    @access24 @antonnag Is there a Marketing for Developers course we can follow? 🤓
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    Massimo Chieruzzi
    Breadcrumbs
    Launching soon!
    Short term I'd say Dev... there's a big shortage of senior developers. But with the rise of AI in the long run I think the technology part will become a commodity and every niche will become more competitive. What will set products apart will be UI, Marketing and Branding
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    Massimo Chieruzzi
    Breadcrumbs
    Launching soon!
    @cem_ozcelik not eliminate them for sure at least in the short term... but for sure building a product is gonna be way easier/cheaper in a year or two.
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    Velusamy Subramaniam
    We are a strong dev background company. For us Marketing is the biggest challenge for us
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    Cem Özçelik
    @velusamy_subramaniam What do you do for your marketing tasks? Do you get support or do you try to handle it yourself?
    Arif Woozeer
    I think, it really depends on various factors. We have a lot of things to consider saying that one of them is a bigger challenge. Marketing and development present unique challenges, and the importance of each may vary depending on the specific goals and priorities of a company or project, but what I can assure is that when this two works together, the only bigger challenge is to achieve overall business objectives.
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    Thaha
    Webpage Sherlock
    Webpage Sherlock
    For me it is marketing. The building is in control. How to Market isn't.
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    Indu Thangamuthu
    The bigger challenge - Marketing or Sales? 😅
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    Milli Sen
    Development without marketing is a hobby. Development with marketing is a business. And if you master both, you gain profits. If you fail at least one, it could be a failure. So the bigger challenge is tackling marketing and development equally.
    Bob WIlsey
    I believe the challenge varies depending on factors such as product offerings, competition, and target audience. Often, if the product is self-serving and offers genuine value, development becomes more crucial.
    Emmanuel Raymond
    Definitely both for me, especially if you're a solo founder. If you have a cofounder, it's better cause one of you can prioritize development while the other marketing
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    Cathy Yee
    Procreate Match
    Procreate Match
    Luckily there are so many tools for both :) And people with different strengths
    Chris Stolt
    For me it's marketing, but that's likely to do with where my skillset is more-so then being inherently harder than the other.
    Gurkaran Singh
    As someone who's dabbled in both tech and startup life, I'd say the bigger challenge is definitely marketing. Dev is like solving a puzzle, but marketing is convincing others your puzzle is worth solving. Plus, it's way harder to debug human behavior than code!
    Lucas Bransbury
    I don't think that we can really compare. Both dev and marketing have their own unique challenges: Dev demands more technical expertise and innovation to create amazing products, while marketing requires strategic thinking, an understanding of human nature and creativity to promote them effectively. A great product without effective marketing may go unnoticed, and brilliant marketing cannot sustain a poor product in the long run.
    Imran Razak
    I think the bigger challenge is actually how you’re going to make what you want to build that actually is good enough for someone wanting to pay for it. Then marketing because you can’t market something you don’t even want to use or can’t build.