The pressure on DTC ecommerce is mounting as growth takes a backseat to profit.

To thrive in this new landscape, we must focus on building real brands that create customer engagement, preference, and loyalty. We need to strategically evolve customer retention and omnichannel distribution, combining digital performance tracking, econometrics, business analytics, and common sense to measure our success. 1. We also need to embrace the value of impression and demand generation vehicles like Facebook and influencers, using them as a tool to create demand in other channels like search and Amazon. 2. Direct performance measurement is deteriorating, and tracking will only get worse with privacy blockades. 3. We need to build products and brands that go omnichannel and focus on customer repeatability. 4. To succeed in this new era, we need to nail the value proposition and build brands that eat any optimization and performance tricks for breakfast. So let's adapt, evolve, and thrive in this changing ecommerce landscape. What are your solutions?