The simplest positioning template 👀

Step 1. Pick one target audience segment 👥 You need to pick one segment that is (will be) accountable for 50+% of your sales. Step 2. Define your transformation 🪄 Your segment is not here to buy five product features. They need to improve their life — they need to complete the transformation. Describe in <5 words what value they get from your product. Step 3. Describe one benefit of your transformation 🎁 Transformation is key to your positioning. But most users still don't understand why they should be excited about it. Pick one benefit that your transformation delivers. It should be critical to your target audience segment. Step 4. Pick one nemesis 👊 Your potential customer agrees to your transformation. But they still need to switch from their status quo. That's a risk. Inertia keeps people from switching to your product. You need to fight it. Step 5. Describe one pain from using your nemesis 🤕 It's not enough to state your nemesis. You need to make sure people understand why sticking to this solution is not efficient. Pick one annoying problem that your nemesis creates. Step 6. Assemble your positioning story 🏆 Perfect storytelling structure to grab the attention and sell your product organically. Use it on your landing page, marketing emails, and product videos. Yes, we LOVE positioning cause this is the core of your product's success. If you want to dive deeper, check out Positioning That Sells 🔥 https://www.makerbox.club/positioning