Tiktok-like videos just arrived on Linkedin

Juliette BEGUE
2 replies
...at least in France :) Do you plan to adjust your marketing strategy ? As marketing manager of a B2B company, I began to create a first serie of videos to test the impact. I chose to focus on the lexical field of email (our core activity) : #1 What is deliverability #2 Segmentation #3 Co-sponsoring collect #4 Coregistration collect... What about you ?

Replies

Simon🍋
Wild times. Could be huge for B2B marketing if done right. Gotta keep it professional though.
David
I’m overall not a big fan of what LinkedIn has become with all of the clout chasing, rather than making actual connections… Let’s see how this “new” video format will affect this.