TikTok Refugees - Where to next?
alan christoph
48 replies
With the recent TikTok ban, many US users (#TikTokRefugees) are now flocking to Xiaohongshu (RedNote), a Chinese social media app with no English UI.
It has now become the #1 downloaded app in the US. What are your thoughts on this unexpected shift?
Is the surge organic, or do you think there's a strategic play behind?
And more importantly, where are you and your brand influencers moving to next?
Replies
Kisson Lin@kissonlin
Me.bot
Reels feels more real to me
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For influencers, Instagram reels makes sense, for founders Youtube shorts might work better.
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As far as I know, that ban is for all ByteDance products (including Lemon8). Isn't it?
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@kissonlin Just asking because I stumbled upon this article today:
https://www.socialmediatoday.com...
so just wanna make sure.
Me.bot
@busmark_w_nika Yeah the report is quite accurate. Red and Lemon8 are not banned yet but I suspect that Biden's administration will take some actions against them soon.
Launching soon!
Did you pay cat tax on Xiaohongshu? Lol
You can even receive a receipt.
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Probably not a favourite answer, but I would say Instagram Reels...
The RedNote trend might be temporary. For short video platforms, content and connections matter most. If people keep using Instagram, short video usage will likely grow over time.
But who knows, probably TikTok will sell to Elon Musk and they could stay at TikTok.
definitely rednote
Great Question! Maybe Reels or Shorts?
It could probably be RedNote, because RedNote shares some similarities with TikTok. So far, I have already seen many TikTok refugees migrating to RedNote.
However, I am a loyal RedNote user and will continue using it.
Instagram Reels will be my second choices, it is a robust platform with an established user base and solid advertising support. It is a safe and wise choice for sustaining brand influence. Additionally, its global accessibility offers a significant advantage compared to platforms like RedNote, which have yet to fully develop their international presence.
I'm really curious about RedNote's rise. If it continues to dominate.
Reels for sure.
Honestly, I think RedNote's rise is just a reaction to the TikTok ban.
This is fascinating! I think the rapid shift to RedNote shows how adaptable users can be when platforms are taken away.
I'm sticking with YouTube Shorts it just feels more familiar to me.
@john_davis28 what do you think about the vibes and content qualities there tho? Ppl say it’s more for big corp ads
This shift is indeed unexpected and looks like organic. I am also curious if it has a strategy behind it.
As for branding, more brands and influencers are probably exploring YouTube Shorts and Instagram Reels as alternatives, given their established presence and ease of use.
I'm curious if RedNote can keep up the hype without making it more user-friendly
I'm not ready to leave TikTok yet, but YouTube Shorts is my backup.
Does RedNote have features similar to TikTok, or is it completely different?
@mia__palmer I’d say rednote is more like a mix of Instagram and Pinterest, with different content positioning as a start. But over time it has also added short video features so they are getting more alike
The RedNote trend feels strategic, but I'll stick with Reels for now.
@williamhayes yah right do you believe it is a plot?