Tips on launching a product into a vertical which is quite traditional..
Andy Gent
6 replies
We are launching a product which makes architects (the building design type) more efficient. Amutri.com takes CAD files and instantly renders beautiful 3D experiences.
Currently architecture practices either have teams of artist to do this, outsource it, or don’t use 3D.
Early conversations have either been super positive with people instantly getting it… or flatly not interested. We are not replacing incumbent tech and the product delivers better productivity… so theoretically it should be an easy win?
Any thoughts on catching the long tail of the non tech savvy ?
Replies
Alissa Anne Pagano@alissaannepagano
DIY Startup School for Solopreneurs
Are you looking to win over the uninterested or tap into a third group who's all question marks about it?
I'd think you gotta make it more analogous to their experience. How could you reframe the value as something they'll recognize? Or which of their specific pains beyond "takes too long, takes a big team, costs a lot of money," can you latch onto?
Because if I'm reading you right, it seems like they just don't think about tech the same way. So that transactional tact won't get far with them.
I'd be interested to hear more about your process thus far. Might have a resource for y'all, depending
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@alissaannepagano agreed. I think really drilling into their pain point is essential. Plus they have the raw files to upload (and that’s literally all they have to do … no skill needed) so really it’s just convincing the. To have a go!
Nice idea.
You need to strike where it will make the most difference.
Architects, like most other professions are difficult to change from an established way of doing things. Those large firms who have teams in place or have running contracts with outsourced artists will not want to disturb those arrangements.
Therefore, it might be worth your while to target younger and smaller firms for whom 3D rendering is a significant time/ cost issue.
PS:Would love to see it, though I am not an architect.
One more thought:
Offer a per render service and pricing. When they have too much of work load or something that is really really urgent, then they use your service paying for only what they use (not a subscription). That way, maybe you can get more of the established ones to try you out?
Use simple language to explain the benefits of your product. Instead of focusing on the technical aspects of 3D rendering, highlight how it can save time and money, and improve project visualization for clients. Offer tutorials, webinars, or workshops that demonstrate the ease of use and benefits of your product. Make sure these resources are accessible and easy to understand. ProCADIS authorized software reseller. Share case studies or testimonials from other architects who have successfully integrated your product into their workflow. Seeing real-life examples can help potential customers understand the value of your product. Partner with respected figures in the architecture community who can endorse your product and explain its benefits in a relatable way. Provide robust customer support to assist users who may need extra help understanding or using the product. This could include a dedicated helpdesk, live chat support, or detailed FAQs.