Total newb to PH... Is there a best *launch formula*?

Is there a particularly formula or algorithm to PH that makes some launches go viral? What makes a launch go viral? What makes a launch fall flat? Is it all about the tribe and and loyal community you have? What about Hunters? How do you attract them? My company is preparing for a new product launch and we want to get it right here on PH... What resource is the best to learn how to launch effectively on PH? Thanks Keith