Unlocking User Trust in Web 3: Visual Design's Role in Overcoming Objections

In the realm of Web 3, the visual aspect plays an integral role by collaborating with strategic planning and meaningful content to effectively address users' concerns. We engaged with our senior web designer, curating a collection of dos and don'ts from our experiences to share with you. Consider the primary objections that visitors to crypto sites often harbor. Drawing from our expertise, these objections typically revolve around general security, payment safety, and apprehensions of scams. It's evident that design errors often tie back to these focal points – security and legitimacy. Now, let's delve into the mechanics of handling these objections within design. We've distilled essential insights, crafted through our deep immersion in ongoing crypto projects: 1️⃣ Design should not be template-like in any way. Let's say we have a service for global financial transactions. Most websites use simple images, like planets representing transactions. And if you do the same, firstly, you'll appear as a scam, and secondly, as an uninspiring project, of which there are millions. 2️⃣ Attention to detail is the key. What dangers lie here: if a user comes to the site of a cryptoproject and sees bugs in the animation, repeated pictures in the carousel, mistakes in the text, it gives the impression that this website was made quickly and roughly. And that means its owners just need to make money faster or they are badly invested in this project => scam. 3️⃣ Avoid double meanings. We have encountered this several times in our work. Imagine: you are designing for a crypto theme. You initially want to draw something streamlined like matter, to show lightness, weightlessness. You get the idea to make a coin in a large glass bubble. Visually, this is beautiful for us, but on a subconscious level, a user might see such a design and think: "Uh-huh, the project is a bubble, it will burst – and that's it". Perhaps this is a too obvious example, but it clearly shows that in design for web 3 there really should not be double meanings. 4️⃣ Embrace innovation and ride trends. The web 3, as a whole, is one of those areas where creators experiment extensively with style and incorporate new design techniques. It's simple: you need to surprise here. If you're not surprising, you're not putting in enough effort. And if you're not putting in enough effort, it's because you're not confident in the idea. And not being confident in the idea is because... you understand. Scam. This highlights the significance of staying updated with design trends and continuously innovating to capture audience attention and engagement and build trust. A few more quick tips: ◆ Do not exaggerate or try to impress with the huge profits that the client will receive by emphasizing through design. Remember that it is crucial to create a distinct position in comparison to scam. ◆ Forget about generic images and stock photography in the team. Use real and unique visuals to convey a genuine representation of the team's identity and values. Real photos capture safety concerns, among other things, and approaching their selection should be done very meticulously to instill trust specifically within your target audience. ◆ And yet – don't be afraid to get creative! Perhaps, this is one of the most important things, because many new websites are emerging every day now. Everyone is trying to amaze the audience – and they succeed: with visuals, animations, 3D elements, sound effects. And you need to keep up with this competition.