We were mentioned in The New York Times!!... kinda 🤪

About a month ago, my cofounder and I came across a reporter on HARO looking for experts in the gifting space to contribute to an article that she was working on for The New York Times. Since we run a gift recommendation startup, we jumped on the opportunity to provide a comment. She asked a bit about our business, but made it clear the article wouldn't be promoting our site. No worries. We were thrilled with the slim chance of getting a really strong backlink from it. That's not nothing! Well, weeks went by and we never heard back. So we figured maybe the article wasn't going to be published after all... We thought that until this afternoon when a relative reached out saying she had seen Outdone and my cofounder's name mentioned in NYT!! And there it was... But low and behold, the quote is attributed to "Hugh Lagrotteria, a co-founder of the gift recommendation site Outdone, which is in development." But we've actually been live for over a week now! And, devastatingly, we were the only business mentioned in the article that wasn't linked to — presumably because the author thought our site was under development. Sooo another half win/half fail. Guess you gotta take the good with the bad. We've reached out to the reporter and editor to hopefully get a correction here, but we're certainly missing out on a bunch of clicks in the meantime! https://www.nytimes.com/2022/11/09/style/holiday-gift-advice-help.html https://www.outdone.io