What advice would you give to a small business that is looking to start spending money in marketing?

Incredible feedback and I couldn’t agree more. This was well thought out, you must do this for a living. Thanks for responding.

exciting times ahead for your business! as someone who's navigated this path, here are some nuggets that i've found helpful: 1. know your audience: before spending a dime, have a crystal-clear understanding of who your audience is. this will guide your strategy, channels, messaging. every dollar spent should lead you closer to them. 2. start small: begin with small investments, measure the outcomes. marketing can be a money pit if you're not careful. use these small tests to learn what works and what doesn't. 3. focus on content: it's not about loud sales pitches anymore. provide value, educate, entertain. your content should be something your audience looks forward to. 4. leverage organic before paid: strong organic presence can significantly boost your paid efforts. nurture your organic channels, build relationships, create communities. 5. track everything: the beauty of digital marketing is that everything can be measured. use this data to continuously optimize your efforts. 6. and finally, patience: great marketing takes time. it's not a switch that you can flip on and off. be patient, consistent and the results will follow. happy marketing mate!

As a fellow entrepreneur who's been there, here's some advice: Know your audience: Understand them inside out; it guides your strategy. Start small: Test the waters first; learn what works and what doesn't. Focus on content: Provide value, educate, entertain - make it irresistible. Leverage organic first: Build relationships, create communities, and boost your paid efforts. Track everything: Measure, analyze, and optimize your efforts using digital data. Also, don't forget that you can register a US company https://startfleet.io/ to get extra perks. I hope that helps!