What analytics tools do you find most valuable for measuring marketing success?

Google Analytics. Its user-friendly interface and robust features provide insightful data on website traffic, user behavior, and conversion rates, helping to gauge the effectiveness of marketing efforts accurately.

A comprehensive web analytics tool that provides insights into website traffic, user behavior, and conversion tracking.

I've found Google Analytics to be incredibly insightful for tracking user behavior and conversion rates, while SEMrush is my go-to for SEO and competitive analysis. Together, they provide a comprehensive view of marketing performance and opportunities for growth.

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I'm using @pirschanalytics Small team from Germany is building a magical tool. It's super cheap as well.

I find tools like Google Analytics and SEMrush invaluable for tracking engagement and understanding user behavior.

I am using usermaven, GA4, Clatity

Cash in my Stripe

Thank you for asking the question! The responses here are very helpful. Lovely to see that Google Analytics remains a common choice. Also great to discover @pirschanalytics. We use Amplitude for a lot of our website analytics too along with the platform analytics for ads and semrush/Google Search console etc for SEO performance. Also, since its related haha, we’re also building detailed Form Analytics into WorkHack’s Form Builder as a tool of amplified marketing analytics. Our first product is launching soon. Here’s the page for it: https://www.producthunt.com/prod...

Esra, I've found Google Analytics to be an indispensable tool for its depth of insights into user behavior and acquisition channels, especially when paired with Google Search Console for SEO success. For social media campaigns, Sprout Social's detailed reporting helps me measure engagement and audience growth effectively.

I find Usermaven to be the most effective tool for product and website analytics metrics to measure the success of marketing campaigns.

As a former data analyst, I created a list of the most valuable analytics tools at aimarketplace.pro

We are using Google Analytics for the website analytics along with Clarity, as we found the heatmaps and session recordings remarkable for more insight on user behaviour.

amazing

Just parking https://perceptinsight.com out here . Will also launch it on PH soon, but give it a spin, you won’t want to use any other tool afterwards

We use a mix of Google Analytics and Mixpanel pretty religiously.