What are common mistakes to avoid in email marketing automation?
Ali Jan
18 replies
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Replies
Mike Ivars@ivarsmas
RealMail
Do not validate the email list, before start to send. Or worst yet, don't validate the form where you get email addresses.
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Overusing automation. While automation can save time, overusing it can lead to impersonal and irrelevant emails that can annoy subscribers.
@beautyrr_ Exactly! Overusing automation can make emails feel impersonal and lose subscriber interest. Balance is key!
In my experience, failing to update the content regularly is a common mistake.
@mishkate_noraen Definitely! Keeping content updated is crucial for maintaining engagement and providing value to subscribers!
Launching soon!
The most common mistake I've seen is, people think with the mindset that "I'll send it to XYZX, so that I can get X at least", think more in-line with, "would I click this if I received it randomly in inbox if I was a target customer? would I click on CTA or fill this if I was in receivers shoes?"
This perspective will allow to solve the fundamentals which most miss.
@chandan_jadhav Absolutely! Shifting to a recipient's perspective is vital for creating impactful emails. When we consider whether we would engage with the content as if we were the target customer, it helps us address the fundamentals that many overlook.
One thing I’ve struggled with is forgetting to clean my email list regularly.
I always make sure to send a test email to myself now to check for any mistakes before it goes out to my whole audience.
I think it's crucial to review and clean up your list to avoid this.
not applying the Marketing Consent = TRUE filter :S
Sending the same email to everyone can miss the mark. Group subscribers by interests.
Avoid overwhelming your audience. Find a balance in your email frequency.
Be clear about what you want them to do next.
Launching soon!
Sending one big email which can be divided into 2 or 3 follow up parts.