What are some impactful marketing tactics for a chrome extension?
Erica Chiang
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Chrome extensions are tricky because they are more focused on desktop devices. Product Hunt was a great way for us to launch ScribeUp, but would love to hear other solutions that worked for others in the past!
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Debajit Sarkar@dsarkar
A couple of marketing tactics that you can employ:
(1) Reach out to influencers: Run a google search to find out key industry influencers or you can also use tools like RightRelevance.
If the industry influencers are on Twitter, Facebook, Instagram etc check who are posting on their timelines/posts. Reach out to those individuals and ask them to try your product.
(2) SEO marketing: Build a website for the extension. Look for keywords that you want to optimize.
Submit an application browser extensions directories, for example. Chrome extension directory, Firefox, or the Microsoft Store.
In the browser store, look for popular keywords and focus on no more than 5. Keep them relevant to the function of your extension.
(3) Build a referral system: Incentivize users to send new users to your product.
(4) Growth marketing service providers: If you have the budget you can engage reputable service providers for growth marketing services.
Some companies I worked with paid for a listing on Startuptabs and a few other they employed are:
https://www.promotehour.com/
https://www.appsally.com/collect...
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