What are the app promoting strategies that work?

Hi Ben, In my experience, unless you are in the top 10 in your category, there is actually very little traction to be gained in the App Stores. But there are plenty of opportunities on Google, which is where most people search for apps in the first place. For an app like yours, you could start by researching how many people search for keywords like "best habit tracker app" and similar variations. Once you have identified some relevant keywords, you can optimize your content to increase your chances of ranking for these queries, but this can take some time. So what you can do in the short term is to find out who is already ranking for those keywords and find a way to get included (for sites that are not directly competing with your solution, of course). Some of the sites you find may be affiliates, and some may just be blog posts. Repeat this process for as many relevant keywords as possible, and people should start finding your app. Good luck with this!