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    What are the best practices to find influencers on YouTube who align with your brand position?

    vibhu bhan
    2 replies
    Calling all influencer marketing pros. What do you rate high to match YouTubers with brands? Which metrics do you like? How many channels do you typically compare?

    Replies

    Shivangi Awasthi
    AppyHigh Prime
    Understand and Target your user audience. Umm for analytics Use YouTube's search functionality to find content creators in your niche. Pay attention to the number of subscribers, views, and engagement (likes, comments) on their videos. You can also leverage the Influencer's marketing platform. Review their content and is it aligns with your brand or requirements. If yes, check their previous partnerships and see how they performed. Once done, can check engagement metrics here (like, comment etc.) also, monitor click-through rates, conversions, and brand mentions to assess the campaign's success. Hope this helps. :))
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    Tomas Papazian
    Hi Vibhu. You need to put yourself in your customer's shoes. Who do they follow on YouTube? Why do they follow that creator? Through questions, you can find a lot of answers. Would love to connect and help you personally in your particular situation
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