What are the most worthwhile things to do before product launch?

Before launching a product, the most worthwhile things to focus on are: 1. Know Your Audience: Ensure you deeply understand the problem you’re solving and who you’re solving it for. Tailor everything. From the product to the messaging around their needs. 2. Test Your Core Functionality: A buggy product can kill momentum. Make sure your core features work seamlessly and deliver real value. 3. Build Momentum: Create excitement pre-launch through teasers, email lists, or early-access programs. Engaged users are your biggest advocates. 4. Refine Your Messaging: Craft a clear, concise, and compelling story about your product that communicates its value in seconds. 5. Plan Your Launch Day: Have a detailed plan for outreach, community engagement, and responding to feedback. First impressions matter. Execution is key, but preparation sets the stage for success.

Great suggestions! I'd add a couple more: 6. Line up influencers/partners: Find bloggers, social media influencers, and complementary products to help spread the word on launch day. 7. Prep customer support: Make sure you're ready to quickly handle user questions, feedback and issues post-launch. Momentum is key and you don't want preventable customer service snafus derailing you. Getting those core items dialed in pre-launch sets you up for success! 🚀

Before launching, I focus on testing everything thoroughly to make sure it works smoothly, and I start building anticipation by promoting it early on social media.