What are your 3 most important metrics to track?

Question

I know there will be more than 3 but what are the most important ones for you? Bonus point if you tell me what kind of product are you working on too :)

Sven Bartlett · Accepted Answer

For SEO: Keyword rankings metrics, Engagement metrics, Click-through rate.

For Saas: ARR (Annual Recurring Revenue), MRR Churn, CAC (Customer Acquisition Cost).

Rohan Pathak · Answer

For entire marketing:

CAC- the amount of money you're spending to acquire one customer
LTV- the lifetime value of each customer
LTGP- Lifetime gross profit of each customer (After cutting the cost of fulfillment and other business costs)

Dave-Anthony Smith · Answer

1. Customer Acquisition Cost
2. Customer Retention Rate
3. Gross Profit Margin

I'm fixated on the the customer lifecycle and how it contributes to long-term, sustainable product growth. So, I'm always keeping an eye on those metrics.

9/10 times if the customer is happy and sticking around, you are doing a lot of things right and hopefully that is reflected in revenue.

Prema Toppo · Answer

In a SaaS product, the three most crucial metrics I prioritize are user acquisition, conversion rates, and customer retention. User acquisition metrics, such as organic and paid traffic, help gauge the effectiveness of our marketing efforts. Conversion rates, particularly trial-to-paid conversion, provide insights into the product's appeal and user onboarding experience. Finally, customer retention metrics, including churn rate and customer lifetime value, are vital for measuring the long-term success and sustainability of the SaaS product. These metrics collectively guide our SEO strategies, ensuring we not only attract users but also deliver value, ultimately leading to sustained growth and profitability.

Answer

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Sanket Goyal · Answer

@sventt How do you track these?

Jad Sanaknaki · Answer

- Keyword ranking
- Engagement rate
- Conversion rate

Answer

Hi there! Congratulations on launching your first product on Product Hunt. Here are 3 important metrics to track:

Conversion rate: How many people who visit your product page actually sign up or become customers?
Churn rate: How many users are stopping using your product?
Net promoter score (NPS): How likely are your users to recommend your product to others?

Answer

y! I'm excited to hear about your product launch on Product Hunt. Here are 3 important metrics to track:

User engagement: How often are users interacting with your product? How long are they using it for?
User satisfaction: Are users happy with your product? Are they finding it valuable?
Product growth: How many new users are you acquiring? How many active users do you have?

Sven Bartlett · Answer

@sanket_goyal

For SEO: Google Search Console & Analytics.

For Saas: ARR & MRR is baked into the payment platform I use and CAC can be measured by setting up proper tracking and conversion pixels etc.

Daniel Zaitzow · Answer

@haris_morris Do you think measuring signups is a valuable metric to add as #4 or would there be something else you might slate in there?

Sanket Goyal · Answer

@prema_toppo how do you track these?

Relja Denic · Answer

ARR, Chrun rate, Customer Acquistion cost :D

Answer

1. Customer satisfaction 2. Customer satisfaction 3. Customer satisfaction https://ainiro.io :)

Joanna He · Answer

Metrics are the lifeblood of any business, and at Kyligence, we've zeroed in on a few that are particularly crucial for our growth and strategy. If I had to pick just three, they'd be:

1️⃣ User Visits to Sign-up Rate: This metric is pivotal for our Growth and Marketing Team. It gives us a clear picture of how effectively we're converting our website traffic into potential product users.

2️⃣ Free to Paid Conversion Rate: Monitored by our Product Team, this metric helps us gauge the effectiveness of our onboarding process and the overall value users see in our product.

3️⃣ Net Dollar Retention (NDR): Our Customer Success Team keeps a close eye on this. It's a testament to how satisfied our users are with our paid products and indicates the health of our long-term customer relationships.

These metrics, among others, provide us with a comprehensive view of our user journey, from discovery to long-term usage. They're the compass that guides our strategies and decisions.

Would love to hear what others are prioritizing! What metrics drive your decisions? 📊

What are your 3 most important metrics to track?

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