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  • What do you think about IKEA allowed people to PAY with their TIME?

    Alex Radovichenko
    0 replies
    Do you believe TIME could become an official payment method? Ikea stores are usually located on the outskirts of the cities. Thus, a lot of time is spent driving to stores. To incentivise store visits, Ikea allowed customers to purchase items using the travel time disclosed by their Google Maps Timeline. Longer distances = higher time currency value. All the items in the store had a tag which showed the price in money as well as time. The Result? - Store footfall increased by 32% - Created a huge buzz in the global retail industry - Earned $14 million worth of free media
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