What factors should be considered when developing a launch strategy?

Market research is crucial in developing a successful launch strategy as it helps businesses understand their target audience, their preferences, and their pain points. This information can then be used to create a product or service that meets the needs of the market.

Market research can also help a business identify gaps in the market that can be exploited. By understanding the competition and the market trends, a business can develop a unique value proposition that sets it apart from competitors.