What has been your biggest mistake in marketing your product so far?

Question

As a startup marketer, I have tried to promote our products in many ways. And many ways failed. But some worked and turned into a steady revenue channel!

What definitely failed so far: guerilla marketing.

What is definitely working: listings on marketplaces like AppSumo.

How about you?

Rohan Pathak · Accepted Answer

I don't like saying this but some founders really need to read Traction. That's the bare minimum you should read as a founder to get a basic idea on marketing

I'll guarantee you'll avoid 10s of mistakes if you read 100 pages on that book!

Paul Richardson · Answer

Listing on AppSumo - they are very unprofessional. It took ages to get onboarded, they didn't list us on the homepage or in emails and they removed our listing with no notice (as they did with many other people on the same day).

Answer

Not understanding my target audience. I thought everyone would be interested in my product, but I was wrong. I needed to do more research to understand who my ideal customer was and how to reach them.

Mark Curz · Answer

Not measuring my results. I didn't know what was working and what wasn't. I needed to track my marketing efforts so I could see what was driving results and make necessary adjustments.

Answer

Marketing on fb was useless for my product!

Steve Lou · Answer

Finding the right niche :)

Rohan Pathak · Answer

@seanp_ai Hacking Growth is another good book, I'm reading it currently!

Paul Richardson · Answer

@julia_watson3 How did you find it?

Sean P. · Answer

@persuasionkid Tks for recommending, definitely will grab this one over the weekend !

Michael · Answer

Not accurately describing what my product fully offers. Early on I've sold my product short of what it is.

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Paul Richardson · Answer

@steve_lourdessamy How did you find your niche?

Rohan Pathak · Answer

@ali_haider47 this is something I realized so late and I'm a marketer. You can be an average creative guy when it comes to marketingg but if you can accurately track data, you have a superpower!

Rohan Pathak · Answer

@julia_watson3 Sadly a lot of founders fall into this trap trying to maximise the market they are going after. But positioning doesn't work that way

You need to position your product for a particular customer avatar solving a particular problem. That's how you'll be able to charge high!

What has been your biggest mistake in marketing your product so far?

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