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  • What if the website's homepage answered basic questions instead of focusing on product features?

    Kirill Markin
    1 reply
    Previously, our website's homepage consisted of descriptions of our product features, such as tables, forms, and kanban. However, during client demo meetings, I received repetitive questions like "With so many products available, how should we choose?" or "What makes your solution different from others?" Moreover, we've noticed that clients who buy and pay for our product are often aware of other solutions and still choose us in a few cases. Although some of my friends advised against mentioning competitors on our homepage, we still want to give it a try and evaluate its impact on our conversion rate. Here are the links to our new and old homepages: New: https://ozma.io Old: https://ozma.io/features/

    Replies

    Dr Doomain
    I always try to put benefits first, a clear explanation, then features and faq