What is the best SEO for a small business?

In my opinion, when it comes to SEO approaches, white hat SEO stands out as the most favorable. However, for small businesses, my preference leans towards local SEO. Here are fundamental SEO considerations for small businesses: Is your content of high quality? Have you conducted thorough keyword research? Is your website well-constructed? Do you possess high-quality external links? Do other websites link back to your site? Are you incorporating multimedia? Are you sharing pertinent topics? Are your visitors actively engaged? Is your website's security ensured? Does your URL contain relevant keywords? Is your website loading swiftly? Is it optimized for mobile viewing? Pay close attention to these guidelines. What else would you add?